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Castle Green consult

Brand consultants to a committee of 15 stakeholders. The name, identity and brand values were based on the results of our market research and workshops.

Public surveys

Public surveys

Consultation

Consultation

User groups

User groups

Stakeholder workshops

Stakeholder workshops

 

London Borough of Barking & Dagenham required a name for a new joint community centre. Our role on this project was brand consultants to a committee of 15 stakeholders that all had strong views on what it should be called, how the centre should function and their brand existence within it.

This is a centre with a strong educational base with the key stakeholder being Jo Richardson Community School. The main challenge was to ensure the centre would reach out and engage the community in the activities offered, as well as those that are attending the school.

The results of the various consultations were assessed and formed the foundations for the naming, identity and brand development work.

Testimonial