Naming & Identity
External Sign Family
Internal Sign Family
Internal end point vinyl sign
Internal directional sign
London Borough of Barking & Dagenham required brand identity, wayfinding and signage, for a joint community centre. Our role on this project was brand consultants to a committee of 15 stakeholders including Police, School, Library, Cafe, Conferencing, Adult education and Sports Facility, to name but a few.
All stakeholder had strong views regarding wayfinding and their brand existence within the centre. The main challenge was to ensure the centre would reach out and engage the community in the activities offered, as well as those that are attending the school.
Castle Green has been received enthusiastically by stakeholders and the public.