This was a new WRAP scheme for financing assets which gained acceptance in the manufacturing, finance and environmental sectors. The government agency has an important environmental remit, therefore we had to demonstrate our own environmental policy.
The pack was written for each target market using ‘Plain English' guidelines. The project also involved name generation, legal checking and brand guidelines.
The scheme received over 256 applications in the first year leading to almost £3 million of grantees in place for assets which are delivering over 600,000 tonnes of additional sorting or processing capacity for recycled materials in the UK.